Alicante hotels and accommodations strengthen business and institutional relationships in Fitur

A delegation from the Provincial Association of Hotels and Accommodations (APHA) of the Province of Alicante has been at the International Tourism Fair in Madrid. The event was attended by its president, Luis Castillo, who has done a great job promoting hotels and accommodation in Alicante.

There have been meetings tour operators and shipping companies and participation in institutional operations There have been several times with the tourist offices of the Valencian community, the Costa Blanca Office and the Alicante City Tourist Office. Together with the mayor of Alicante, Luis Barcala, who has highly appreciated the involvement of Alicante hotels in city projects:

In the year Submission of Starlight Certificate to Tabarca Islandrecognition of the quality of this sky, which is a key element for lovers of astronomy and nightscapes and contributes to the seasonality of tourism on the island of Alicante.

[Radiografía del turismo valenciano sin tasa turística: ya aporta 19.402 millones al PIB, más que en 2019]

Strengthening relationships

In Fituri, APHA has also taken advantage of this opportunity strengthen relations with other Alicante institutions, for example the following: APHA President Luis Castillo and Adrián Pastor from Hotel Bonalba have spoken with Expedia Group Associate Market Manager Ástor López Caballero.

We are doubling our current and future commitment to the travel agent channel Cristina
Tudusciuc, commercial director of Hotel Almirante, met with Miguel Jiménez
Martínez, President of the Valencian Travel Agency Business Association
(SNEEZING)

Cristina Tudusciuc also had a meeting with Miguel Ángel Sotillos,
President of the Association of Community Tourist Apartments
Valencia.

In addition, the APHA representation has strengthened ties Vectalia, which is already progressing in the metaversea tool of the future that already provides an opportunity
promotion and sales and trusted by APHA.

In addition, representing APHA has strengthened ties with Vectalia, which is already progressing in the metaverse, a tool of the future that is already enabling
promotion and sales and trusted by APHA.

Ocean race

On the other hand, APHA is still lucky to have good figures collected from the event Sailing around the world in an ocean racewhich took place last week in Alicante.

According to the data provided APHA Affiliated Institutions 12-15 until January (more days) a rate of 65.5% has been achieved. San Juan Beach in Alicante has achieved even better figures, with an occupancy rate of 87.9%.

This is a modest rate, but significant at this time of year as it generates overnight stays during times of very low demand. However, these figures are lower than in the editions that took place outside of winter and sponsored by Volvo.

The overall balance of the maritime event is very positive. Good occupancy rates occur during the busiest times of the season. On the other hand, it is undoubtedly the most important influence andAlicante’s name reaches all corners of the world Within a few days, pictures and news will appear all over the international media and a positive image of the destination will be created, associated with a first-class sea adventure.

Therefore, APHA agrees to recognize the importance of the Ocean Race for Alicante and express its utmost to support efforts to achieve the continuity of this event in the city in future editions.

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